Production analysis

Britney Spears-Lucky

http://uk.youtube.com/watch?v=LRlw9jqyZ4c&feature=user

This video is Britney singing about a sad, female star, which is also Britney. This is a strong meta-narrative.

• The video begins with Britney inviting us to listen- this grabs our attention.
• The second shot zooms in on Britney's face singing. This is a meat shot that allows us to 'see' the voice.
• The visuals have much connection to the lyrics (goodwin). For example Britney sings 'early morning she wakes up' we are taken to 'Star' Britney rising from her bed.
• The are huge amounts of voyeurism in this video. We are invited to look at Britney, Britney looks at herself (her second persona, the 'star') and the 'star' examines herself in the mirror.
• There are also aspects of performance as we see Britney singing in a seperate location from her 'story'.
• The voyeurism is excentuated when there are several identical Britney's all watching the 'star' Britney in a concerned way. This almost communicates that Britney is worried about herself and her situation. seconds later the 'star' britney looks at herself in TWO mirrors.
• The mise-en-scene is lavish. There are rich colours and luxury items such as big beds, loungers, flowers. It promotes the idea that money doesnt buy you happiness as this young star is obviously unhappy (she later is shot crying).
• The 'star' is at an awards ceremony. There are flashing cameras many people. This creates confusion and allows us to identify with the real Britney's life.
• The video ends with a mixture of shots between the 'star' crying, make-up smudged and Britney singing and touching her face. The connection is definetly emphasised and made more dramatic.