Product analysis 2

Britney Spears 'My prerogative' 2004
It is mostly narrative based with some performance.
The video is meta-narrative, the lyrics describing her own feelings.
The opening sequence has quick edgy cuts that go to the beat of the music. The lighting is very dark and the shots are very dismembered.
She is extremley objectified as she sits on the car in very seductive positions soaking wet and she uses femine touch alot which is one of her star motifs. The close ups of her face allow her to sing directly to the audience.
She looks up at the high angle shots in a sultry fashion touching her body along with dismembered shots of her body.
Her clothing and makeup is very dark like the lighting which connotates vampism and femme fatal characters.
She suggestivly touches herself and others.
The imagery is very sexual and she dances whilst watching herself on a projector going back to the idea of looking.
She is the center of attention but this appears to be because of her lack of clothing and this objectifies her greatly. People seem to be surrounding her doing things for her.
She is very plastic with platinum blonde hair her fake breasts on show and her flawless makeup. There are lots of close ups of her glossy lips as she sings.
Scenes flash from one to the other showing her different personas, she is lying in a bed at certain points crawling along (ritualisation of subordination).
She looks very confidently and seductivley at the camera as if seducing the camera and dancing for the audience in her underwear, this relates to her lyrics 'without all of the things people say' it is like she is rebelling in the video saying 'i'll act how i want to'.
During the club scene she is surrounded by people to make her look popular and desirable which is a star motif she has.
As she talks about 'why can't I live my life' there is a marriage scene between her and her boyfriend Kevin Federline which was a major speculation in the media at the time.

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