Product Analysis

Westlife - You Raise Me Up (2005)

http://www.youtube.com/watch?v=6OKhMSauxD4

Westlife are one of the biggest boy bands around, they have had numerous number one hits. Westlife are an Irish pop group that formed in July 1998. They were signed by Simon Cowell and managed by Louis Walsh. In recent years, Westlife's sounds has changed from a boy band "teen pop" into a more adult contempary music.

• The whole film is shot in black and white. This is done to give the video a dark, mellow and souly feel. The washed out black and white colour gives the video alot more feel and turns the whole turn down.
• The video uses alot of meat cuts on the group and mid range shots of the familys and couples in the video.
• At the start of the video the camera is focused on a single band member with the others in the background but blurred and slowly through the video they are revealed.
• The use of the piano gives the song a soft, sexy, elegant tone.
• The video uses alot of fades fromthe band members to actors in the video and to show relationships between the groups.
• The video is narrative based, and the lyrics have no relationship to the location/setting of the video.