Production analysis

Take that- Back for good

http://uk.youtube.com/watch?v=wMSUnEOPY5I&feature=related

I feel this is a typical and somewhat iconic boyband music video. Made by one of the most successful boybands it has strong conventions.

• The whole video is in black and white, giving it a romanticized look and adding drama and sadness.
• There are alot of slow motion shots, when the boys are running from the rain, allowing us to focus on the characters; and establish which band we are listening to.
• The beginning shots are out of focus and create a slow pace, appropriate to the 'love sick' narrative.
• We see a number of CU; of each member of the band, in order to please each fan club. There are slightly more of the 'lead' singer, Gary Barlow, including some meat shots.
• The boys are dresses similarly in heavy, winter coats.
• Pans are used, around the band sitting (arranged) at different levels under a shelter.
• There is a choreographed look about the movements and interactions.
• We see brief performance shots of one member playing the guitar. This I feel is an attempt to add authenticity, saying the boys are not just pretty faces.
• Although there is no typical dance routine in this video there are examples of dancing. A seemingly improvised sequence by each member.
• The boys are positioned in order for us to believe they are best friends, a real group.
• As the video progresses there are shots of the boys wet from the rain and at times they are unclothed, allowing us to view them voyeuristically.

This is a narrative based video. It could be viewed as a mix of illustrative and amplification. The boys look sad and desperate as the lyrics suggest, however there is no woman/love object or a series of events that explain the lyrics to us. The lyrics also pose no relevance to the setting/location of the video. The video is typically boyband. There are many slow-motion shots and handicam throughout, which give us the impression of control. The boys have obviously been choreographed and the production planned.